Trace Coffee using QR Codes
About the trend
- Consumers can now trace their coffee back to the coffee producer
- Consumers are increasingly demanding transparency in the supply chain; specifically, who is the producer and what amount did they receive for their crop
Imagine purchasing your favorite cup of ethically sourced, sustainable specialty coffee only to find out that it’s not ethical or sustainable. Or learning that your one cup of specialty coffee costs 15 times more than what the farmer was paid for one pound of harvested coffee bean. With iFinca you can uncover the truth about your cup of specialty coffee. We believe in challenging the status quo. Finca means farm and only through the iFinca app, can you meet the farmer who grew your coffee, know that they received a living income for the coffee they grew, as well as know your coffee’s roasters, importers, exporters, cafés, and brands.